Patientize · Aug 2026

Digital spend to hold target census

Monthly digital cost to stay at target — not the climb to get there. CPA, discharge rates, and close rates (admits ÷ PPOs) are from the last 6 months (Feb–Jul 2026). Digital $ = (discharge rate × target − Alum − BD) × CPA. Optimistic assumes better close (+ CPA −15%).

Near-term targets

Woburn and Elevate at 75 (already past 50). Red Ribbon Recovery Indiana, Colorado, and Mpower at 50. Close % = admits ÷ PPOs.

Facility	Census	Target	Alum+BD	CPA	Conservative				Optimistic
Facility	Census	Target	Alum+BD	CPA	Discharge rate	Close %	Admits	Digital $	Discharge rate	Close %	Admits	Digital $
Woburn	62	75	12	$8,120	59%	60%	44	$259,840	49%	66%	37	$172,550
Elevate	64	75	10	$9,096	52%	64%	39	$263,784	42%	74%	32	$170,095
Red Ribbon Recovery Indiana	25	50	9	$9,000	67%	46%	34	$225,000	57%	58%	28	$145,350
Red Ribbon Recovery Colorado	23	50	3	$6,467	45%	59%	22	$122,873	39%	71%	20	$93,448
Mpower	34	50	8	$5,905	42%	64%	21	$76,765	37%	68%	18	$50,192
Portfolio								$948,262				$631,635

Target 100

Hold cost if every site’s target is 100. Same close-rate story as above.

Facility	Census	Target	Alum+BD	CPA	Conservative				Optimistic
Facility	Census	Target	Alum+BD	CPA	Discharge rate	Close %	Admits	Digital $	Discharge rate	Close %	Admits	Digital $
Woburn	62	100	12	$8,120	59%	60%	59	$381,640	49%	66%	49	$255,374
Elevate	64	100	10	$9,096	52%	64%	52	$382,032	42%	74%	42	$247,411
Red Ribbon Recovery Indiana	25	100	9	$9,000	67%	46%	67	$522,000	57%	58%	57	$367,200
Red Ribbon Recovery Colorado	23	100	3	$6,467	45%	59%	45	$271,614	39%	71%	39	$197,890
Mpower	34	100	8	$5,905	42%	64%	42	$200,770	37%	68%	37	$145,558
Portfolio								$1,758,056				$1,213,433