Patientize · Aug 2026

Digital spend to hold target census

Monthly digital cost to stay at target — not the climb to get there. CPA and performance inputs are from the last 6 months (Feb–Jul 2026 Patientize / Kipu). Digital $ = (discharge rate × target − Alum − BD) × CPA. Optimistic CPA is −15%.

Near-term targets

Woburn and Elevate at 75 (already past 50). Red Ribbon Recovery Indiana, Colorado, and Mpower at 50.

Facility	Census	Target	Alum+BD	CPA	Conservative			Optimistic
Facility	Census	Target	Alum+BD	CPA	Discharge rate	Admits	Digital $	Discharge rate	Admits	Digital $
Woburn	62	75	12	$8,120	59%	44	$259,840	49%	37	$172,550
Elevate	64	75	10	$9,096	52%	39	$263,784	42%	32	$170,095
Red Ribbon Recovery Indiana	25	50	9	$8,500	67%	34	$212,500	57%	28	$137,275
Red Ribbon Recovery Colorado	23	50	3	$6,467	45%	22	$122,873	39%	20	$93,448
Mpower	34	50	8	$5,905	42%	21	$76,765	37%	18	$50,192
Portfolio							$935,762			$623,560

Target 100

Hold cost if every site’s target is 100.

Facility	Census	Target	Alum+BD	CPA	Conservative			Optimistic
Facility	Census	Target	Alum+BD	CPA	Discharge rate	Admits	Digital $	Discharge rate	Admits	Digital $
Woburn	62	100	12	$8,120	59%	59	$381,640	49%	49	$255,374
Elevate	64	100	10	$9,096	52%	52	$382,032	42%	42	$247,411
Red Ribbon Recovery Indiana	25	100	9	$8,500	67%	67	$493,000	57%	57	$346,800
Red Ribbon Recovery Colorado	23	100	3	$6,467	45%	45	$271,614	39%	39	$197,890
Mpower	34	100	8	$5,905	42%	42	$200,770	37%	37	$145,558
Portfolio							$1,729,056			$1,193,034